By Chris Olsen
When I was in the midst of chemotherapy for ovarian cancer nine years ago, I insisted on working when I probably should have been on medical leave. This came as a surprise to no one, especially my coworker Austine. She was more than a colleague. We spent our break time together, formed our own subcommittees to solve the organization’s problems, and spent many happy hours at a pub near the office commiserating. We even created a book club with just the two of us (I wanted to invite others, but Austine insisted on keeping it small). We were each other’s support system in a dysfunctional workplace.
We were also both members of the organization’s leadership team. During one particularly grueling team meeting, I began to feel queasy. I wasn’t one to walk out of a meeting in progress to use the restroom and secretly judged those who did (control your coffee intake or your bladder, people). But the side effects from chemo were no joke. I got up from the conference table to make a beeline for the bathroom. Austine jolted up behind me.
Though it all happened very quickly, I wondered why she was following so closely. In an instant, I felt her tug at my dress, which had been tucked inside the waistband of my tights. I’m not sure how long I’d been walking around the office with my dress all tangled up in my hosiery. But before anyone in the room even noticed, she rectified the situation. She followed me out of the conference room and asked if I needed anything. Our eyes locked for a second. Mine said, “I have no idea what just happened, but thank you.” Hers said, “I got you.”
Today, like many small business owners, I spend a fair amount of time alone. It’s far from easy. Not everyone is supportive. I’ve often longed for an Austine by my side (so far I haven’t been able to convince her to quit her full-time job). I’ve seen a hundred variations of a meme that says, “Be the woman who fixes another woman’s crooked crown without saying a word.” But here’s the thing: A crooked crown is nothing. As a matter of fact, if I actually owned a crown, I’d probably wear it with a little tilt on purpose. If you ask me, what’s far more important is to be the kind of woman who pulls another woman’s dress out of her tights. Someone who risks an entire room full of stuffy leaders wondering why in the hell you are disrupting an important meeting to follow your work wife to the restroom.
Here are a few simple ways to be the kind of woman who shows unconditional support to other women in business:
Learn about her business. You aren’t going to feel closely connected to the products or services every business offers. Nevertheless, making an effort to learn about and share the basics of what a friend or family member does for a living is a simple way of showing you care. It can be a bit surreal when a friend introduces you to someone new and describes your business in their own words. I often find myself thinking, “Hey, that’s the thing I created that she’s talking about! How cool!”
Give her encouragement. The small business owners I know are pretty tuned into the fact that not everyone wants to hear about the trials and tribulations of running a business. I’ve made it a practice of not talking about it unless I’m asked. Even then, I try to keep it to a minimum. Don’t worry about opening a can of worms. Encouraging entrepreneurial friends and family members means a lot. Even just an email or text that says, “Thinking of you!” or “Hope everything is going well!” goes a long way.
Help if you can. Many women tend to think we can (or should be able to) do it all. On our own. Without asking for help. But sometimes we don’t know our dress is tucked inside of our tights. And the truth is that we need each other. Saying, “I got you!” even through a small simple action can have a big impact. Connect a business owner to someone in your network who might be useful. Share her business news on your social media. If you’re a fellow entrepreneur, ask about bartering for products or services.
What are some ways you show support to other women in business? I’d love to hear about them!
About the author: Chris Olsen is an author and broadcast media marketing maven turned communications consultant. Through her work as a consultant, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.