Thank You for Joining Us for Whyography Workshops
Here are key takeaways for the What’s Your WHY? workshop:
What’s Your WHY?
- Your WHY is your purpose, your values in action. We all have a WHY. It’s not always evident, but there are signs throughout our lives that lead to it.
- Identifying those signs and getting clear on your WHY empowers you to pursue it and fully live it.
Why Your WHY Matters
- Research shows pursuing purpose leads to better sleep, better overall health, better quality of life and a longer life. Living your WHY is good for you.
- Leading with your WHY is also good for business. More than ever, consumers are using their dollars to make a difference and supporting businesses that are aligned with their values.
- Purpose-driven businesses are more successful. They outperform the stock market and yield a greater return on investment, which means investors are more likely to back them.
- Employees of purpose-driven businesses are more engaged and successful. They become your brand’s most loyal advocates.
Women and WHY
- Leading with your WHY (instead of your WHAT) is especially important for women business owners—we receive only a fraction of the resources and opportunities our male counterparts receive to ensure our businesses survive and thrive.
- Getting confident when presenting your business purpose and impact sets you up for success.
How Do You Find Your WHY?
- Your WHY is influenced by a combination of things including your upbringing, values, personality, strengths, key people and events.
- In the workshop, you began exploring key events that led you to launch your business and the values that helped guide you. Continue the process on your own using the Whyography Journey Map.
- Next, complete the WHY Detector worksheet and look for themes. How do your values show up in your day-to-day life? How are you making a difference in the lives of others and the world?
- While there’s no magic wand to find your WHY, a Tiny WHY Statement (TWS) is the next best thing. In the workshop, you began developing your TWS using the worksheet provided. Continue refining it on your own.
- Once you’ve developed your Tiny WHY Statement, take the next step and develop your WHY Statement, which includes your impact.
- Strive to create super succinct versions of your Tiny WHY Statement and WHY Statement that you can memorize so they easily roll off your tongue.
Say It Loud and Proud
- Once you’re clear on your WHY, let the world know. The ability to confidently communicate it is empowering. You’ll establish genuine connections with others who share your values and support your business.
- Practice presenting your Tiny WHY Statement and WHY Statement to family and friends.
- Add your WHY Statement to your website, social media and marketing materials. Make it the center of your messaging.
- Next up is creating your Whyography—your founder story. A Whyography combines the principles of storytelling and the power of purpose to honor what it took to get where you are today. It articulates the problems you’re solving and the difference you’re making in the world. It’s the foundation for your brand and marketing.