Are You a Female Founder Fueled by Purpose? Your Story Could Be Featured

By Chris Olsen

As we embark on 2020, the My Founder Story team is reflecting on the female founders we’ve supported and featured since launching 18 months ago. Since then, we served more than 500 women and provided over $100,000 in grants and services. We’re looking forward to having an even greater impact in the coming year!

One question we get asked often: How do I get featured? There are several ways. Here’s how eight amazing purpose-driven founders whose stories were highlighted last year did it:

Nominate a female founder (including yourself).

Lauren VanScoy is the founder of Essence One, a social enterprise on a mission to support healthy minds and healthy lifestyles through aromatherapy and natural products, and Six for Good, a collective retail shop featuring six female founders dedicated to giving back. Her story was featured after she was nominated by several fans. She also spoke about her entrepreneurial journey at a Whyography Workshop. Do you know a female founder like Lauren who is making a difference in the world with her business? Are you that founder? Nominate her (or yourself) to be a My Founder Story featured founder. We love learning about women who are launching and growing thriving enterprises fueled by purpose. Nominate a female founder.

Become a My Founder Community member.

Junita Flowers is the founder of Junita’s Jar, a give-back cookie company supporting women who’ve endured relationship violence. Junita joined the My Founder Community from the get-go as a beta tester for the Whyography online course. Her story was featured in our publications and she spoke about her mission at a Whyography Workshop. The My Founder Community is a collective of more than 3,000 female founders and supporters. Membership is free and members receive great perks. In addition to the opportunity to be featured, you’ll qualify for grants and receive access to discounted and free workshops, events, coaching and other resources. All it takes to join is your name and email address. Become a member.

Participate in My Founder Story programs or events.

Women business owners with the ability to confidently communicate their purpose are more likely to receive funding and other critical resources to support their success. Our workshops, courses and coaching provide female founders like you with tools and instruction to clarify your WHY and incorporate it into your brand story. Many of the founders featured in our publications have attended these programs and developed their own story, like Dre Barthel of Covey Events, Keri Bischoff of Keri Bischoff Consulting, Carrie Boe of SuperStrongChick, Karla Heeter of Grace Gear, and Lucy Stange of My Social Drive—to name a few. Join us for an upcoming event or program.

Work with a master storyteller/coach.

If you need your story written for your website and other marketing materials, you can work directly with a master storyteller/coach who’ll develop your Whyography for you. That’s just what Kylee Leonetti did when she launched Leonetti Confetti, a premium party supply company that provides employment opportunities to women in recovery. My Founder Story supported Kylee in boldly bringing her WHY to the world in her Whyography. It’s not a basic business bio—far from it. Rather than a list of jobs and accomplishments, it’s a powerful short story that communicates her purpose with conviction. Work with a master storyteller/coach.


About the author: Chris Olsen is a radio veteran turned communications consultant, educator and author of “Whyography: Building a Brand Fueled by Purpose.” Through her work as a consultant partnering with startups, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.


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