By Chris Olsen
The average annual revenue for all women-owned businesses is $143,000. But the average annual revenue for Black women-owned businesses is significantly less—just $24,000. The need to elevate and support these businesses is greater than ever. Join My Founder Story in buying beauty products from Black women business owners. Use these services. Show your support by liking, sharing, following and recommending Black women-owned businesses online.
This list is updated regularly. If you are a Black women-owned beauty brand, please join our free community and your information will be added to this list.
A’ME-KE: Online retail space featuring inclusive makeup, beauty and grooming brands made with melanin in mind and founded by Black entrepreneurs; founded by Emeka L. Anyanwu, Esq. Ame-ke.com
AMINA ADEM NATURAL SKINCARE: Natural luxury skincare that combines modern science and aromatherapy; founded by Amina Adem. AminaAdem.com
BASE BUTTER: Aloe Vera moisturizer made for oily and combination skin; founded by She’Neil Johnson. BaseButter.com
BELLE BODY: Sugar and salt scrub that exfoliates and nourishes for glowing skin; founded by Megan Carter. BelleBodyGlow.com
BEAUTY LOUNGE MINNEAPOLIS: A Minneapolis, Minnesota-based multicultural hair destination; founded by Melissa Taylor. MplsBeautyLounge.com
BLACK GIRL SUNSCREEN: All-natural vegan sunscreen for women of color; founded by Shontay Lundy. BlackGirlSunscreen.com
BLACKTRAVELBOX: Clean beauty essentials on-the-go for travelers of color; founded by Orion Brown. TheBlackTravelBox.com
COCOBUTTERY: A line of 100 percent natural skincare products made from ingredients you can pronounce; founded by Jennifer Jones. Cocobuttery.com
COLOURED RAINE COSMETICS: Brightly colored, high-quality products for everyone, regardless of skin tone, age or gender; founded by Loraine Dowdy. ColouredRaine.com
EPIPHANY ESSENTIALS: All-natural skincare products handcrafted in small batches; founded by Tamera Beard. EpiphanyEssentials.com
FORHERCOSMETICS: An all-natural and inclusive beauty brand committed to empowering women and girls of color; founded by Alyssa Space. ForHerCosmetics.com
GILDED BODY: Luxury body care and home fragrance products; founded by Blair Armstrong. GildedBody.com
GLORY SKINCARE: Personalized skincare made simple through science and technology for every hue; founded by Alisia Ford. GlorySkincare.com
GORJUS WHIPS: Echo-friendly skincare products composed of skin-safe ingredients to feed and nourish the skin and hair; founded by Jacqueline Elliott. GorjusWhips.com
GRN GOODS: Nontoxic essentials that aid in an all-natural approach to wellness, beauty and selfcare; founded by Alexia Armbrister. GrnGoods.co
HANAHANA BEAUTY: All-natural skincare products on a mission to disrupt the global beauty industry; founded by Abena Boamah-Acheampong. HanahanaBeauty.com
HYPER SKIN: Hyper Clear Brightening Clearing Vitamin C Serum combines vitamins C and E to clear away hyperpigmentation; founded by Desiree Verdejo. GetHyperSkin.com
KNC BEAUTY: Paraben, sulphate, petroleum and animal cruelty free masks, scrubs and balms; founded by Kristen Noel Crawley. KNCBeauty.com
KAEESS NAIL POLISH: Cruelty-free and bold nail color free of toxic chemicals that cause cancer and fertility issues; founded by Tekoa Savage. KaeessNailPolish.com
KREYÒL ESSENCE: Ethical beauty products formulated especially for dry hair and skin, made with all-natural ingredients; founded by Yve-Car Momperousse. KreyolEssence.com
LIPESTEEM: A purpose-driven cosmetics company that celebrates people of all skin tones with plant-based, gluten- and cruelty-free lipsticks that make them feel confident and beautiful. LipEsteem.com
LIPREVOLT: A cosmetics brand built on the belief that womxn can inspire change and look great doing it; founded by Courtney Stewart. LipRevolt.com
LUV SCRUB: 100 percent nylon mesh exfoliator used in West African skin care for generations; founded by Caroline Owusu-Ansah. TheLuvScrub.com
MELANIN HAIR CARE: Simple, natural, luxurious and toxin-free styling products; founded by Whitney White. MelaninHairCare.com
MENTED COSMETICS: Vegan, paraben-free, non-toxic makeup for all skin tones; founded by KJ Miller and Amanda Johnson. MentedCosmetics.com
THE NAIL BAR: A Minneapolis, Minnesota-based salon focused on elevating client experience in nail care and diversifying the professional landscape; founded by Kiara Ellis. TheNailBarMN.com
PAT MCGRATH LABS: Premium lipsticks, eye shadows and highlighters created by veteran beauty visionary Pat McGrath. PatMcGrath.com
SHEA YELEEN: Shea butter products empowering women in Africa by providing them with living-wage jobs; founded by Rahama Wright. SheaYeleen.com
SUNKISS ORGANICS: Organic skincare products that empower women of color to embrace self-care by aligning with their natural beauty. SunKissOrganics.com
About the author: Chris Olsen is a radio veteran turned communications consultant, educator and author of “Whyography: Building a Brand Fueled by Purpose”. Through her work as a consultant partnering with startups, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story and Publish Her as platforms for doing so.