By Allyson Scammell
If you’ve been following my journey, you know that I spent the last four months rebranding my entire business.
One of the biggest lessons I learned throughout the rebranding process was how crucial it is to include your purpose, your mission, and your WHY in your branding.
It may seem obvious, but it’s actually so easy to neglect saying what your WHY is and sharing it with your people.
This is why I’m so excited to introduce you to Chris Olsen today. Chris is a communications consultant and author of the new book, “Whyography: Building a Brand Fueled By Purpose.“
In this episode of Soul Guide Radio, Chris and I explore what your why statement is, how it helps you attract your ideal clients, and how to clarify your why statement.
Chris also shares her top tips on how we can infuse our “why” into our brand and we end on an invitation to help you get started today.