WHYography of the Week

Now more than ever, small business owners need community support—but especially women business owners who receive significantly less funding and fewer resources to ensure their success. Put your money where your heart is by purchasing from and championing these female-founded businesses.

Jessica Matthews, Uncharted Power

The sharp smell of diesel fuel swirled through the air. 17-year-old Jessica Matthews began coughing and choking as the purply-gray exhaust filled her nose and lungs. She was at her…

Lena Graham-Morris, The Entreprenista

As Lena Graham-Morris was about to head into surgery, she received a phone call. It wasn’t a well-wisher sending positive thoughts for a successful procedure. The person on the other…

Emily Hunt Turner, All Square

Emily Hunt Turner was working on a graduate degree in public policy at the University of Georgia when she learned something that affected her profoundly. She’d just gotten involved in…

Mikaila Ulmer, Me and The Bees Lemonade

No matter what age you are, getting stung by a bee is not usually a positive experience. When 4-year-old Mikaila Ulmer got stung—not once, but twice in one week—it scared…

Shiza Shahid, Malala Fund and NOW Ventures

As a Stanford University sophomore, Shiza Shahid wasn’t losing sleep to late night studies or after hours parties. It was news from family back home in Islamabad, Pakistan that interrupted…

Lisa Tabor, CultureBrokers

The “Purple Rain” movie soundtrack was playing in Lisa Tabor’s head. Her retail management career was relocating her from the East Coast to her choice of one of five large…

Emma Mcilroy, Wildfang

Emma Mcilroy was having a visceral reaction. A gut-deep bodily response to images of First Lady Melania Trump, who was visiting detained immigrant children at the Texas border. Across the…

Linda Heath and Kathy Engen, Shift and Spark

Linda Heath was in a bit of a career funk. Throughout her life, she’d always done the next right thing to continue advancing professionally, but somewhere along the ride up…

Sarah Moe, Sleep Health Specialists

Sarah Moe was on a path to the career and life she imagined for herself when something unexpected happened. “You’re in the wrong room,” her college professor called out in…

Emily Kisa, KISA Boutique

As a little girl, you couldn’t keep Emily Kisa away from the bead store near her house. One way or another, she’d find her way there every day, plunging her…
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