WHYography of the Week

Now more than ever, small business owners need community support—but especially women business owners who receive significantly less funding and fewer resources to ensure their success. Put your money where your heart is by purchasing from and championing these female-founded businesses.

Linda Heath and Kathy Engen, Shift and Spark

Linda Heath was in a bit of a career funk. Throughout her life, she’d always done the next right thing to continue advancing professionally, but somewhere along the ride up…

Sarah Moe, Sleep Health Specialists

Sarah Moe was on a path to the career and life she imagined for herself when something unexpected happened. “You’re in the wrong room,” her college professor called out in…

Emily Kisa, KISA Boutique

As a little girl, you couldn’t keep Emily Kisa away from the bead store near her house. One way or another, she’d find her way there every day, plunging her…

Susie Moschkau, Flip’em the Bird

Susie Moschkau was binge watching “Game of Thrones.” As the number of unwatched episodes dwindled down, an uneasy feeling began to creep in. She wondered what she would watch next,…

Kim Witczak, Woody Matters

Trigger Warning: This story contains references to mental health and suicide and may be triggering to some readers. As a producer for a Minneapolis, Minnesota-based advertising agency, Kim Witczak traveled…

Amy Arias, Mosquito and West Emory

Not everyone in their 20s knows what they want to do with their life, but Amy Arias did—she wanted to start a business. Not because she dreamt of being her…

Kristi Piehl, Media Minefield

Missed birthdays, late nights away from home and tight deadlines were all part of Kristi Piehl’s job as an investigative news reporter. But the work was also exciting and rewarding.…

Joy McBrien, Fair Anita

Trigger Warning: This story contains references to sexual assault and rape and may be triggering to some readers. In the U.S., support for sexual assault victims is available through the…

Heidi Mueller, Excelsior Candle Co.

Heidi Mueller was working in operations at a wholesale company full-time. Her boss was an entrepreneur and cultivated that same spirit in her. When she talked about opening a coffee…
Menu