WHYography of the Week

Now more than ever, small business owners need community support—but especially women business owners who receive significantly less funding and fewer resources to ensure their success. Put your money where your heart is by purchasing from and championing these female-founded businesses.

Susie Moschkau, Flip’em the Bird

Susie Moschkau was binge watching “Game of Thrones.” As the number of unwatched episodes dwindled down, an uneasy feeling began to creep in. She wondered what she would watch next,…

Kim Witczak, Woody Matters

Trigger Warning: This story contains references to mental health and suicide and may be triggering to some readers. As a producer for a Minneapolis, Minnesota-based advertising agency, Kim Witczak traveled…

Amy Arias, Mosquito and West Emory

Not everyone in their 20s knows what they want to do with their life, but Amy Arias did—she wanted to start a business. Not because she dreamt of being her…

Kristi Piehl, Media Minefield

Missed birthdays, late nights away from home and tight deadlines were all part of Kristi Piehl’s job as an investigative news reporter. But the work was also exciting and rewarding.…

Joy McBrien, Fair Anita

Trigger Warning: This story contains references to sexual assault and rape and may be triggering to some readers. In the U.S., support for sexual assault victims is available through the…

Heidi Mueller, Excelsior Candle Co.

Heidi Mueller was working in operations at a wholesale company full-time. Her boss was an entrepreneur and cultivated that same spirit in her. When she talked about opening a coffee…

Brittany and Debbie Travis, B+D Custom Crafts

Brittany Travis and her mom, Debbie, were talking in the car when they shared an aha moment. Brittany had been working for a respected international advertising agency headquartered in Minneapolis,…

Tonya Rapley, My Fab Finance

Tonya Rapley was a young adult embarking on a bright future. She had moved to Miami to attend Florida University International’s Public Administration Program. She immersed herself in her studies…
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