WHYography of the Week

Now more than ever, small business owners need community support—but especially women business owners who receive significantly less funding and fewer resources to ensure their success. Put your money where your heart is by purchasing from and championing these female-founded businesses.

Tasya Kelen, Isadore Nut Co.

As Tasya Kelen looked around the commercial kitchen space, her excitement grew. The gleaming surfaces and appliances, the layout and space available for prep and cooking, the bright and welcoming…

Karla Heeter, Grace Gear

“I felt like you never loved me,” Karla Heeter confessed to her mother. Her chest was tight, and she fought back tears and nearly choked on the words as they…

Shawntan Howell, Girls Are Powerful

Like many tweens and teens, Shawntan Howell wrestled with body image issues. She was taller than most of the girls in her class and remembers what it was like to…

Reshma Saujani, Girls Who Code

Reshma Saujani felt thoroughly defeated as she read the words in front of her. It was her third rejection from Yale Law School. So many thoughts rushed through her head.…

Amy Nelson, The Riveter

Amy Nelson had just received disturbing news—the life-altering kind. She knew things would change when she got pregnant, and she had thought a lot about how. For more than a…

Junita Flowers, Junita’s Jar

Junita Flowers had always dreamed of owning a business. She even started down the path, not once but three times. Each time Junita was derailed by something she endured for…

Kim Bartmann, Bartmann Group

As Kim Bartmann drove by an empty storefront on Lake Street in Uptown Minneapolis, Minnesota, it spoke to her. She’d recently had a conversation during a brunch with friends about…
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