WHYography of the Week

Now more than ever, small business owners need community support—but especially women business owners who receive significantly less funding and fewer resources to ensure their success. Put your money where your heart is by purchasing from and championing these female-founded businesses.

Lucy Stange, My Social Drive

When she was a girl growing up in Mexico, Lucy Stange’s father made it clear the male members of their family were more valuable than the females. Even at a…

Susan Elwer, Spoonful Apparel

Feeling embarrassed by a parent is a rite of passage for most teenagers. Growing up, Susan Elwer felt something more like shame. Every week, as she and her mother walked…

Jordyn DiOrio, MEND Jewelry

Jordyn DiOrio was in the mood to break something. More specifically, she wanted to smash apart some old costume jewelry. It wasn’t that she had anything against the baubles—she’d always…

Ginger Neilon, Baubles and Bobbies

Ginger Neilon’s mom was rushed to the emergency room. It led to a shocking cancer diagnosis, a major surgery and an emotional hospital stay. “If anything happens, I’ll raise the…

Robyn Frank, Thumbs Cookies

When she wasn’t waiting tables or auditioning for acting roles, Robyn Frank often wandered New York City ducking into any bakery she could find. A transplant in a city known…

Lauren VanScoy, Essence One and Six for Good

Lauren VanScoy was sitting on the kitchen floor of a friend’s house having an emotional breakdown. She wanted more than anything to be anywhere other than where she was in…
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