WHYography of the Week

Now more than ever, small business owners need community support—but especially women business owners who receive significantly less funding and fewer resources to ensure their success. Put your money where your heart is by purchasing from and championing these female-founded businesses.

Leanne Aranador, Ladoru

Leanne Aranador had endured some of the harshest insults. Like salt in a wound, they were hurled at her during the times when she was feeling her most vulnerable. And…

Lisa Tabor, CultureBrokers

The “Purple Rain” movie soundtrack was playing in Lisa Tabor’s head. Her retail management career was relocating her from the East Coast to her choice of one of five large…

Jessica Matthews, Uncharted Power

The sharp smell of diesel fuel swirled through the air. 17-year-old Jessica Matthews began coughing and choking as the purply-gray exhaust filled her nose and lungs. She was at her…

Keri Bischoff, Keri Bischoff Consulting

Keri Bischoff felt like she’d just been punched in the gut. “You’ll never earn what you do here—especially for a woman your age,” her boss said as she announced her…

Cindy Blackstock and Marilyn Weiss, SIVO Insights

Sometimes discovering your perfect match happens in an instant. Your eyes meet, sparks fly, the energy is palpable and undeniable—something tells you that you’ve found “the one.” But more often,…

Wynne Reece, The Creative’s Counsel

“What about law school?” Wynne Reece’s college advisor suggested, noting a legal career could be perfect for someone who was “creatively analytic” like Wynne. Whip smart and extremely driven, she…

Gregg Renfrew, Beautycounter

Bath time with her babies were some of Gregg Renfrew’s most cherished moments. She’d fill the tub with water and bath toys and suds them up with a popular brand…

Lani Basa, The Business Women’s Circle

When Lani Basa heard the words, “You don’t need me,” from Myrna Marofsky, she wasn’t sure what to think. It was during a lunch conversation and Lani had just shared…

Lena Graham-Morris, The Entreprenista

As Lena Graham-Morris was about to head into surgery, she received a phone call. It wasn’t a well-wisher sending positive thoughts for a successful procedure. The person on the other…

Dre Barthel, Covey

It was a lovely summer day in early August. Dre Barthel had been looking forward to her 7th birthday party for weeks. She had picked out the perfect outfit and…
Menu