Members

Join the #ChooseWomen Wednesday Movement December 4 with This Easy-to-Use Toolkit

What is #ChooseWomen and #ChooseWomen Wednesday?

#ChooseWomen is an international social media campaign and Women’s Entrepreneurship Day (WED) initiative dedicated to elevating women-owned businesses and causes worldwide by encouraging consumers to support them. #ChooseWomen Wednesday is the national observance on December 4.

What is WED and WED MN?

Launched in 2013 by social entrepreneur and humanitarian Wendy Diamond, WED works globally to empower women and girls to become active participants in the economy. WED is celebrated at the United Nations and in 144 countries and 65 universities and colleges internationally. Since its first event, WED has reached over five billion people.

WED ambassador, Laura Keller, launched the local WED MN initiative in 2016. This year’s WED MN event took place November 14 at the Minneapolis Institute of Art. All funds raised through the Minnesota event are being donated to the Women’s Foundation of Minnesota’s Young Women’s Initiative.

What is the #ChooseWomen Shopping Guide?

In collaboration with Women’s Entrepreneurship Day Minnesota (WED MN), My Founder Story is highlighting women-owned businesses in Minnesota and beyond in a print and online #ChooseWomen Shopping Guide for the holiday season. Show your support for women-owned businesses on #ChooseWomen Wednesday (December 4) and all year long! Take advantage of special offers and share the love on social media by including these hashtags: #ChooseWomenShoppingGuide #ChooseWomenMN #ChooseWomen.

Ways to Show You #ChooseWomen

Copy these sample messages and paste them into your social feeds. Or, tailor with your own message. As you post on social media, tag @myfounderstory and @womensedaymn, and use and follow the hashtags #ChooseWomenShoppingGuide and #ChooseWomen.

Short version sample:

#choosewomen owned businesses this holiday season and beyond! The #choosewomenshoppingguide features dozen of great gift ideas and over 100 amazing women-owned businesses. Get the guide here: http://bit.ly/ChooseWomen @myfounderstory @womensedaymn #choosewomenmn #womenentrepreneurship #womenowned

Long version sample:

#choosewomen owned businesses this holiday season and beyond! The #choosewomenshoppingguide features dozen of great gift ideas and over 100 amazing women-owned businesses. I’m supporting @tagthebusiness @tagthebusiness @tagthebusiness Get the guide here: http://bit.ly/ChooseWomen @myfounderstory @womensedaymn #choosewomenmn #womenentrepreneurship #womenowned

More sample messaging:

  • Check out gift items from (your business) and dozens more in the #choosewomengiftguide! Get the guide here: http://bit.ly/ChooseWomen @myfounderstory @womensedaymn #choosewomenmn #womenentrepreneurship #womenowned
  • I’m checking off items on my holiday shopping list using the #choosewomenshoppingguide! I picked up amazing gifts from @tagthebusiness @tagthebusiness @tagthebusiness! Join me and #choosewomen owned businesses this holiday season! @myfounderstory @womensedaymn #choosewomenmn #womenentrepreneurship #womenowned
  • I just picked up this amazing gift from @tagthebusiness! Join me and #choosewomen owned businesses this holiday season! @myfounderstory @womensedaymn #choosewomenmn #womenentrepreneurship #womenowned
  • Check out this amazing gift I just got for my mom from @tagthebusiness! Join me and #choosewomen owned businesses this holiday season! Get the guide here: http://bit.ly/ChooseWomen @myfounderstory @womensedaymn  #choosewomenmn #womenentrepreneurship #womenowned
  • I’m at @tagthebusiness because I #choosewomen today and every day! Shop women-owned businesses in #choosewomenhoppingguide: http://bit.ly/ChooseWomen @myfounderstory @womensedaymn #choosewomenmn #womenentrepreneurship #womenowned

Imagery

Grab these images for your website (the badge has a transparent background) and social media posts. As you post on social media, tag @myfounderstory and @womensedaymn, and use and follow these hashtags: #ChooseWomenShoppingGuide #ChooseWomenMN #ChooseWomen

Downloadable and Print Shopping Guides

  • The #ChooseWomen Shopping Guide is featured in the print version of Fierce Founder Magazine Volume 5. Hundreds of copies of the guide were distributed via WED MN; limited copies are available for purchase and 100% of the proceeds are awarded to female founders through small business grants. Purchase it here.
  • Fierce Founder Magazine Volume 5 with the shopping guide will also be available via a downloadable PDF. Download it here.
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