Consulting

Meet Chris Olsen

Consultant, Educator and Author of ‘Whyography: Building a Brand Fueled by Purpose’

For more than a decade, Chris Olsen worked as a senior-level marketer in the fast-paced world of radio. She was successful and good at WHAT she did, but she often wondered WHY she was doing it. In 2006, she launched a consultancy to leverage her behind-the-scenes media expertise to benefit small business clients. Through that work, she finally realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.

Today, Chris helps mission-driven female founders at every stage of business (from startup to scale-up) develop and implement innovative marketing and communications strategies that get results. Chris has guided hundreds of brands and organizations through this process—the same process she used to grow My Founder Story to a six-figure social enterprise with an active community and email list of more than 20,000 women business owners and supporters.

Startup: Brand Recognition

(for businesses with $0-$100K in annual revenue)
  • Brand Recognition Workbook: Do-it-yourself guide for startup business owners includes checklist and how-tos for getting your brand recognized.
  • Brand Recognition Coaching: Chris coaches startup business owners through the workbook and process for getting your brand recognized.

Level-Up: Brand Preference

(for businesses with $100K-$500K in annual revenue)
  • Brand Preference Workbook: Do-it-yourself guide for established business owners includes checklist and how-tos for taking your brand from recognized to revered.
  • Brand Preference Coaching: Chris coaches established business owners through the workbook and process for taking your brand from recognized to revered.
  • Brand Preference Consulting: Customized communications strategies are developed by Chris and team to take your brand from recognized to revered; includes one-on-one coaching for you (and your team if needed) to implement recommended strategies.

Scale-Up: Brand Loyalty

(for businesses with $500K+ in annual revenue)
  • Brand Loyalty Workbook: Do-it-yourself guide for thriving business owners includes checklist and how-tos for elevating yourself as a subject matter expert in your industry.
  • Brand Loyalty Coaching: Chris coaches thriving business owners through the workbook and process for elevating your subject matter expertise and becoming a go-to source in your industry.
  • Brand Loyalty Consulting: Customized communications strategies are developed by Chris and team to elevate business owners as a subject matter expert in your industry; includes one-on-one coaching for you (and your team if needed) to implement recommended strategies.

Connect with Chris About Coaching and Consulting

Interested in learning more about working with Chris? Reach out via email at Chris@MyFounderStory.com.

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