By Chris Olsen
This month, Eat Drink Dish Mpls (EDD) launched “Eddy,” its first digital product outside of its award-winning @EatDishDrinkMpls Instagram account. Eddy is a curated food and restaurant guide for the Twin Cities area of Minnesota that aims to cut through the noise by providing simple solutions for where to get great food.
Eddy is a membership platform with two options: Eddy Basic and Eddy’s Yum Club. Eddy Basic is free and provides access to “Eddy’s Signature Yums” for each featured restaurant, as well as “Eddy’s Recs,” which allows users to search for what they’re hungry for and filter the results by neighborhood. Eddy’s Yum Club is a recurring annual membership that costs $48 a year ($4 a month) and gives users access to all of the Eddy Basic content, plus exclusive restaurant guides, giveaways, discounts, personalized recommendations and more. Additionally, for the first year, 3 percent of Eddy’s Yum Club membership fees are being donated to The North Stands, a nonprofit organization helping to rebuild and support the Twin Cities hospitality community, with a primary focus on BIPOC restaurant owners and chefs.
“After 6 years of building an authentic and awesome Twin Cities digital community, and essentially creating over 3,000 pieces of content, it was time to expand beyond Instagram and find a new home,” said Golnaz Yamoutpour, Owner and Founder of Eat Drink Dish Mpls. “While there are multiple ways to fund an organization like ours through sponsored content, it was really important to me to ensure that the content we delivered held value.”
To learn more about Eddy, visit EatsWithEddy.com.
To learn more about Eat Drink Dish Mpls, visit EatDrinkDishMpls.com.
About the author: Chris Olsen is a radio veteran turned communications consultant, educator and author of “Whyography: Building a Brand Fueled by Purpose”. Through her work as a consultant partnering with startups, Chris realized her WHY—to support womxn-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.