Exercise: Whyography Journey Map

In this exercise, create a Whyography Journey Map by listing influential moments and major life events you identified in previous exercises on a timeline. Keep in mind, you may not include everything you capture on your journey map in your Whyography, but you’ll appreciate having a record of it in the future (should you choose to write a memoir, for example).

Download a Whyography Journey Map here.


“Whyography: Building a Brand Fueled by Purpose” is a guidebook to clarifying your WHY, developing your Whyography and confidently communicating it with the world. The book includes dozens of exercises and examples, plus the inspirational stories of more than 30 fierce founders who are leading with their WHY. Author Chris Olsen also shares outrageous moments from her 12-year radio career and how the moments that tested her values ultimately led to the launch of her own purpose-driven business.

‘Whyography: Building a Brand Fueled by Purpose’ Book by Chris Olsen