Fierce founders Polina Veksler and Alexandra Waldman were friends who rarely shopped for clothes together. In fact, Alex had practically given up on shopping—she found the choices for plus size women dismal. She vented to Polina about the lack of well-made and stylish options above size 14 and how it affected nearly 70 percent of women in the U.S. Together they envisioned a new kind of clothing company that empowered a size 26 woman to shop in the same way as a size 6 woman—using style as her only filter. They left their jobs and uprooted their lives to launch Universal Standard. Their mission is to break down existing barriers to give women freedom from the number on a label. They’ve taken size out of the equation with Fit Liberty so all women can shop without anxiety, fear or regret. And they never compromise on style or quality.
To learn more about Polina and Alexandra’s business, visit UniversalStandard.com.
Photo: Universal Standard