Finding Female Founders: Keg and Case West Seventh Market

By Chris Olsen

Even after the holidays wind down, shopping season is far from over. According to Katherine Cullen with the National Retail Federation: “More than two-thirds (68 percent) of holiday shoppers say they plan to continue browsing and buying in the week after December 25. Younger consumers are particularly willing to brave the post-holiday shopping crowds—more than 80 percent of those aged 18-24 say they plan to shop between December 26 and January 1. What keeps these shoppers engaged? More than half (51 percent) say sales and promotions get them to shop during the final week of the year.”

This week, the My Founder Story team hit the road in search of female-founded businesses to support. We headed to Keg and Case West Seventh Market in Saint Paul, Minnesota. Located on the historic grounds of the former Schmidt Brewery, the market offers a combination of chef-driven restaurants and craft beer, as well as an eclectic mix of regional goods. Here are a few of our finds:

Green Bee Juicery is a shop that serves up cold pressed raw juices, made in Minneapolis. Self-proclaimed science nerd sisters Michael Madden Smith, Mallory Madden and Melanie Madden founded the juice shop and they select ingredients based on research, using only those proven to have positive health benefits. Their Winter Solstice juice is a blend of beet, orange, cranberry, lemon, ginger and frankincense essential oil. The Green Bee Juicery sisters’ mission is to help people heal their minds and bodies with juice. For more info visit

Spinning Wylde is an organic cotton candy shop with dozens of flavors. It was founded by Tevy Phaann-Smith, who loves sharing the joy that cotton candy brings to people of all ages. Her shop is whimsical and colorful, with jars of flavored sugar lining the wall. We sampled the caramel corn-flavored cotton candy and it was like a magic science experiment—buttery and caramely and popcorny all at once. Tevy’s goal: to bring a little fun and whimsy into people’s lives. For more info visit

Studio Emme is a modern floral shop with a curated selection of super cool gifts. It was founded by Molly Yee and offers seasonal fresh flowers, made-to-order bouquets and arrangements, plus personalized wedding and event design. As an added bonus, in addition to the beautiful blooms Studio Emme offers items from other local female-founded businesses like Isadore Nut Company, Thumbs Cookies, Thymes and more. What could be better than a one-stop shop for supporting women-owned businesses? For more info visit

Sweet Science Ice Cream is a small-batch organic ice cream shop that uses locally sourced ingredients to create one-of-a-kind flavors. It was founded by serial entrepreneur Ashlee Olds (who also founded Clean House). Ashlee believes that making ice cream takes skill, and perfecting it takes science. Her aim is to dazzle your taste buds in wonderfully delightful ways. We sampled the Salted Caramel Swirl and Coffee Toffee, which were both amazing. And a nice gentleman we talked to at the counter said he’d sampled them all and was back for a second round of the Malted Vanilla. For more info visit

In addition to the female-founded businesses we visited, there were a handful that were co-founded or co-owned by women:

Barkley’s Bistro: Chef-inspired treats for canines.

Croix Valley Foods: Sauces and seasonings from barbecue masters.

Evla Pottery: One-of-a-kind functional pottery and abstract oil paintings.

Wandering Kitchen: Deliciously healthy meals.

For a complete list of all of the small businesses featured at Keg and Case, visit

Photo: Minneapolis/Saint Paul Business Journal

Photo: Green Bee Juicery

Photo: Spinning Wylde/Pioneer Press

Photo: Studio Emme

Photo: Sweet Science Ice Cream

About the author: Chris Olsen is a radio veteran turned communications consultant, educator and author of “Whyography: Building a Brand Fueled by Purpose.” Through her work as a consultant partnering with startups, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.

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