There are many ways to support the women around you to rise to their full potential, one of the easiest being to empower women with your wallet. The ranks of female entrepreneurs are swelling as women-owned businesses become more commonplace.
It’s never been easier to find a women-owned small business or brand that carries the products you need or provides services you rely on. Here’s a list of five ways you can find women-owned businesses next time you’re ready to spend money.
1. Yelp’s Women-Owned Business Badge
Yelp released an identifying marker on any business known to be woman-owned. Although, woman-owned businesses aren’t categorized as such on the main page yet, this badge is a great way to identify if a business is woman-owned as you’re reading its reviews. All businesses are verified ahead of time to ensure accuracy.
There’s a growing interest in consumers to buy from businesses that align closer to their personal values and this is an actionable way to support local female entrepreneurs.
2. Buy on Women Owned
Finding women-owned businesses can be difficult but now, with the website Women Owned, you can easily access a comprehensive database of female entrepreneurs. As an online database, you can sort by category to find what you’re working for!
This website’s mission is to support the advancement of women in the workplace by advocating for equal pay, job creation and implementing gender-fair policies.
3. National Women’s Business Associations
You can access information and resources about women-owned businesses at the U.S. Small Business Administration’s website under women-owned businesses. The mandate for this initiative is to help female entrepreneurs launch new businesses and compete in the marketplace. It also connects women to training and funding opportunities specifically for women.
The SBA website also has a list of many women’s business associations that serve different professional specialties. Researching these associations can help you find female entrepreneurs in specific fields. Here are some examples of business associations you can find via the SBA website:
These organizations, and similar ones like it, can point you toward their business members in your area.
4. Women-Owned Directories
You can also access directories that are committed to building women enterprises. There are two that have gained the largest amount of listings online. The first is Woman Owned, whose mission is to help provide economic growth by creating a broad consumer movement of support. Its directory allows you to search by industry type, business size, location and certifications.
Women Owned Logo directory is aimed at designating businesses as women-owned with a standardized logo and both domestic and international certification. It provides a listing of all its verified businesses online, most of which are women-owned small businesses.
5. Search on Social Media
An additional avenue for finding women-owned businesses is to search using social media. You can use LinkedIn and Instagram as a tool to do research into business leaders in your area.
Female professionals such as doctors, lawyers or real estate agents are somewhat easy to find through LinkedIn. You can even consider posting on your active social accounts asking friends for local recommendations. Starting a public comment change with recommendations of women-owned businesses can inspire others in your community to seek out and support these businesses and brands.
Searching for posts about women-owned businesses using popular hashtags is also an easy way to start finding relevant brands. Here are some of the most common hashtags that female entrepreneurs are currently using to promote their work on social media:
Since hashtags change dynamically, these might not always be the trending hashtags to signal a female-owned business. However, one way to find current hashtags at any time is to look at several popular posts from prominent female entrepreneurs and see which hashtags they’re using.
Shop Women-Owned, Women-Operated
Being more conscious about who you support with your hard-earned money can help you feel better about how you spend your money, and it certainly helps the women who you give your business to.
Female entrepreneurs in your community and social circle, as well as those who lead national brands, can use your help to succeed. Championing the businesses and goals of women now helps create a world for the future where more women succeed in business and become leaders in traditionally male-dominated fields.