Meet Fueled by Purpose Micro Grant Winner Ash Luna, Founder of 4th Trimester Bodies Project

By Chris Olsen

In response to the global health crisis, My Founder Story partnered with BankCherokee to launch Fueled by Purpose micro grants. Every week through June, we awarded a grant to a female-founded small business in need.

4th Trimester Bodies Project is a movement founded by artist, author and advocate Ash Luna (they/them) to empower parents and postpartum people, normalize and liberate body image, and provide a safe space to share and celebrate stories. The project is the legacy of Ash’s child Aurora, who was stillborn in 2012. As Ash navigated the grief and isolation of losing a child, and the uncertainty of what life might look like for Aurora’s disabled surviving twin, Nova, they couldn’t find a space where they as a parent and human fit. So Ash created that space with art and storytelling.

Since its launch eight years ago, 4th Trimester Bodies Project has made great strides to normalize what is normal. Ash has created a 2,000-plus-image visual archive of what bodies really look like. They have created a truly inclusive and supportive space and a community of over 100,000 members.

Prior to the global health crisis, 4th Trimester Bodies Project was on a worldwide tour capturing images for the project and hosting gatherings and conversations to talk about the relationship between humans and their bodies, their communities, and their families. Ash says they will be back on the road supporting families and sharing new stories as soon as it is safe to do so. They hope to use the grant to finish development of a pregnancy and postpartum app and document 10 new stories.

To learn more about Ash’s business, visit

To learn more about and apply for a Fueled by Purpose micro grant, visit our grants page.

About the author: Chris Olsen is an author and broadcast media maven turned communications consultant. Through her work as a consultant, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.

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