By Chris Olsen
Sometimes a business is born from a single idea set into motion. Other times, it comes from years of influential experiences and an eventual aha moment. The latter is how Liza Atkinson’s Nosh and Gather came to be. Atkinson left her career in marketing after starting a family with her husband, Rob. While her children were still babies, she re-entered the business world in direct sales. It was the perfect fit as she navigated the demands of juggling kids’ schedules and managing a busy household.
She also kept things on track at home by dedicating part of the weekend to prepping meals for the coming week. When friends and neighbors heard about it, they asked if she’d prep and cook for them as well. She happily agreed. Creating home-cooked meals for hungry humans came naturally to Atkinson. She was raised by a mother, grandmothers, and great-grandmas who all loved to cook, entertain and feed their communities. She began to consider how she could bring her passion for cooking to the world through a business venture of her own.
About the author: Chris Olsen is a radio veteran turned communications consultant, educator and author of “Whyography: Building a Brand Fueled by Purpose”. Through her work as a consultant partnering with startups, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.