Whyography Workshop: Communicate with Confidence provides support and tools to overcome uncertainty, practice communicating your purpose with confidence and make your WHY part of your brand strategy. It’s the key to attracting others who are aligned with your values—investors, customers and employees. This session includes the framework for building a marketing and communications plan that incorporates your WHY.
This live workshop covers:
- Market Research: Learn how researching your market helps to identify your organization’s strengths, weaknesses, opportunities and threats.
- Your Purpose: Explore your company’s unique offerings and key differentiators.
- Your Positioning: Get tools and guidance for developing key messaging, integrating your WHY into your company’s marketing efforts and communicating your purpose with confidence.
You also receive tools to help you further explore and consider your target market (people) and core offerings (products/services).
*Workshops are nonrefundable.