Whyography Course: Write Your Story supports you in boldly bringing your WHY to the world in a Whyography. A Whyography is not a basic business bio—far from it. Rather than a list of jobs and accomplishments, it’s a powerful short story that communicates your purpose. It’s foundational to your values-driven business and brand. This online course can be completed with or without the guide book, “Whyography: Building a Brand Fueled by Purpose.”
This online course covers:
Your Brain on Stories: Learn about the science of storytelling and how to use it to build a genuine connection with your audience.
Whyography Framework: Discover the art of storytelling and the framework for developing your purpose-driven brand story.
- Editing and Proofreading: Learn about the editing and proofreading process and begin preparing your Whyography to share with the world.
*Book not included.