Introduction: Author Chris Olsen shares the revealing parts of her own journey to discovering her WHY—from being asked to hide a recording artist’s handgun to transporting tens of thousands of dollars in cash in her purse—and the eventual realization she had chosen a career path that wasn’t right for her. Read an excerpt
Clarify Your WHY: This section of the workbook provides tools and instruction for making the connection between your personal experiences and values, and how you are making a difference in the lives of others and in the world with your business.
Develop Your Story: This section provides the framework to boldly bring your WHY to the world in a Whyography. A Whyography is not a basic business bio—far from it. Rather than a list of jobs and accomplishments, it’s a powerful short story that communicates your purpose. It’s foundational to your values-driven business and brand.
Communicate with Confidence: This section of the workbook gives you tools to overcome uncertainty, practice communicating your purpose with confidence, and make your purpose part of your brand strategy. It’s the key to attracting others who are aligned with your WHY—investors, customers and employees. It also includes the template for building a communications plan that incorporates your WHY.