The Whyography Workbook begins with an introduction from author Chris Olsen’s forthcoming memoir, “Just Hide The Damn Gun,” which highlights the most outrageous moments from her decade-long career in the radio industry. Chris shares the revealing parts of her own journey to discovering her WHY.
Part 1 of the workbook takes you through the process of clarifying your WHY by exploring the moments during your journey through life and work that inspired the creation of your enterprise. It illuminates the connection between your personal experiences and values, and how you are making a difference in the lives of others and in the world as an entrepreneur.
Part 2 guides you through the process of sharing your WHY in a Whyography—a powerful short story designed to articulate and elevate your purpose. Your Whyography is an essential tool for leveraging your business with potential investors, partners, supporters, customers, the world. It is foundational to your brand and core to your organization’s DNA.