Whyography Course: Write Your Story
This online program builds on the meaningful work you completed in Part 1 exploring the inspiration for the creation of your enterprise. It guides you through the process of sharing your WHY in a Whyography—a short story designed to articulate and elevate your purpose. Your Whyography is an essential tool for leveraging your business with potential investors, partners, supporters, customers, the world. It is foundational to your brand and core to your organization’s DNA.
| Module 1 | Your Brain on Stories |
| In this module, you'll discover the impact of storytelling on the brain and how to use it in your Whyography. | |
| Unit 1 | Your Brain on Stories |
| Unit 2 | Your Brain on Stories Pop Quiz |
| Module 2 | The Sauce |
| In this module, you'll learn a proven storytelling formula to constuct your Whyography. | |
| Unit 1 | The Sauce |
| Unit 2 | Whyography Framework |
| Unit 3 | Whyography SFD |
| Unit 4 | Whyography Second Draft |
| Unit 5 | Whyography Next Draft |
| Module 3 | The Supper |
| In this module, you'll learn the editing process and edit your Whyography. | |
| Unit 1 | The Supper |
| Unit 2 | What You Bring to the Table (Editing) |
| Unit 3 | Setting the Table (Pre-Proofreading) |
| Unit 4 | Setting the Table (Proofreading) |
| Unit 5 | Setting the Table (Post-Proofreading) |
| Unit 6 | Congratulations |