Welcome to the Whyography Tools Page
Whether you’re working your way through the exercises in the Whyography book or online programs, this page has the templates, worksheets and links you’ll need. Please note:
- PowerPoint (PPT) templates are fillable, which means you can download the template and complete the exercises right in the document
- If you don’t have access to PowerPoint, or if you prefer to write by hand, you may do so by downloading and printing the PDF worksheets (which are non-fillable)
Whyography Workshop: Clarify Your WHY
- Module 1: The Stock: Unit 3: Values List (non-fillable PDF only)
- Module 1: The Stock: Unit 4: Values in Action Tracker™ (fillable PPT) or Values in Action Tracker™ (non-fillable PDF)
- Module 2: The Spice: Unit 2: Personality Assessment (link)
- Module 2: The Spice: Unit 4: Personality Traits List (non-fillable PDF only)
- Module 3: The Simmer: Unit 5: Whyography® Journey Map (fillable PPT) or Whyography® Journey Map (non-fillable PDF)
- Module 3: The Summer: Unit 6: WHY Detector™ (fillable PPT) or WHY Detector™ (non-fillable PDF)
- Module 3: The Simmer: Unit 7: Pitch on Purpose and WHY Statement (fillable PPT) or Pitch on Purpose and WHY Statement (non-fillable PDF)
Whyography Workshop: Develop Your Story
- Module 2: The Sauce: Units 2-4: Whyography® Framework (fillable PPT) or Whyography® Framework (non-fillable PDF)
“Whyography: Building a Brand Fueled by Purpose” Book
- Chapter 3: Values List (non-fillable PDF only)
- Chapter 3: Values in Action Tracker™ (fillable PPT) or Values in Action Tracker™ (non-fillable PDF)
- Chapter 5: Personality Assessment (link)
- Chapter 5: Personality Traits List (non-fillable PDF only)
- Chapter 7: Whyography® Journey Map (fillable PPT) or Whyography® Journey Map (non-fillable PDF)
- Chapter 9: WHY Detector™ (fillable PPT) or WHY Detector™ (non-fillable PDF)
- Chapter 9: Pitch on Purpose and WHY Statement (fillable PPT) or Pitch on Purpose and WHY Statement (non-fillable PDF)
- Chapter 14: Whyography® Framework (fillable PPT) or Whyography® Framework (non-fillable PDF)
- Chapter 17: Communications Plan (fillable PPT only)
- Chapter 17: Market Research (fillable PPT) or Market Research (non-fillable PDF)
- Chapter 17: Market Position (fillable PPT) or Market Position (non-fillable PDF)
- Chapter 17: SWOT Analysis (fillable PPT) or SWOT Analysis (non-fillable PDF)
- Chapter 17: Key Messages Overview (fillable PPT) or Key Messages Overview (non-fillable PDF)
- Chapter 17: Key Messages and Communications Channels Overview (fillable PPT) or Key Messages and Communications Channels Overview (non-fillable PDF)
