Tools

Welcome to the Whyography Toolkit

Whether you’re working your way through the exercises in the Whyography book or online programs, this page has the templates, worksheets and links you’ll need.

Clarify Your WHY

• Exercise: Your Upbringing (PDF)
• Exercise: Your Values (PDF)
• Exercise: Your Values In Action Tracker (PDF)
• Exercise: Personality Assessment (link)
• Exercise: Personality Assessment Review (PDF)
• Exercise: Your Personality Traits (PDF)
• Exercise: Your Influences (PDF)
• Exercise: Whyography Journey Map (PDF)
• Exercise: Your WHY Detector (PDF)
• Exercise: Your Tiny WHY Statement (PDF)
• Exercise: Your Pitch on Purpose (PDF)

Develop Your Story

• Exercise: Your Brain on Stories (PDF)
• Exercise: Whyography Framework (PDF)

Communicate with Confidence

• Communications Plan Template (PDF)
• Communications Plan Template (Fillable PowerPoint)

‘Whyography: Building a Brand Fueled by Purpose’ Book by Chris Olsen