By Chris Olsen
My Founder Story recently hosted its 90-minute live Whyography Workshop: Develop Your Story. An amazing group of women pursuing their purpose came together at Steller Connect in Minneapolis to connect, collaborate and begin crafting their stories. The session explored how sharing your WHY in your brand story (your Whyography) is essential to the success of a purpose-driven business. Essence One and Six for Good founder Lauren VanScoy shared how leading with her WHY has led to the success of her businesses. Participants discovered the impact of storytelling on the brain and a proven storytelling formula to build a genuine connection with their audience. They also received a complimentary headshot!
Next month’s Whyography Workshop: Communicate with Confidence will take place on August 22 and addresses how to practice communicating your purpose with confidence. Participants will learn how to incorporate their WHY into their brand strategy, which is key to attracting others with similar values, including investors, customers and employees. This session includes the framework for building a communications plan. Learn more and register here.
Special thanks to Emmy Ross and Alta Events Co. for coordinating Whyography Workshop onsite details, and to Ania and Molly Nadybska with a.m. photography for capturing the connection and collaboration beautifully. Here some of our favorite photos from the July event and a sneak peek of a few headshots as well!
About the author: Chris Olsen is a radio veteran turned communications consultant, educator and author of “Whyography: Building a Brand Fueled by Purpose”. Through her work as a consultant partnering with startups, Chris realized her WHY—to support womxn-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.