Write and Publish Your Story

Women business owners with the ability to confidently communicate their purpose and impact are more likely to receive funding and other critical resources to ensure their success. My Founder Story’s courses, workshops and coaching provide female founders with essential tools, instruction and support for clarifying your WHY, writing your story and sharing it with the world.

FREE Whyography® Course: Clarify Your WHY

Make the connection between your personal experiences and values and how you are making a difference in the lives of others and in the world with your business. This online course may be completed at your own pace; you’ll have access to course content all at once.

FREE Whyography® Course: Write Your Story

Boldly bring your WHY to the world in a Whyography. A Whyography is not a basic business bio—far from it. Rather than a list of jobs and accomplishments, it’s a powerful short story that communicates your purpose. This online course may be completed at your own pace; you’ll have access to course content all at once.

Whyography® Workshop: Clarify Your WHY

More than ever, consumers are supporting brands, companies and founders that align with their values—and even boycotting those that don’t. This workshop explores the values that are central to who you are and if and how they show up in your life and business. This 60-minute workshop features interactive instruction.

Whyography® Workshop: Write Your Story

A basic business bio doesn’t honor your journey or what it took to get where you are today. It’s all stats and no story. It’s focused on your WHAT and not your WHY. This workshop demonstrates the benefits and framework for creating your Whyography—your brand story fueled by purpose. This 60-minute workshop features interactive instruction.

One-on-One Coaching: Whyography® (Clarify Your WHY and Write Your Story)

The ability to confidently communicate your purpose and impact attracts others who share your values. You’re also more likely to receive funding and resources to ensure your success. This 4-week coaching package provides individualized support for clarifying your WHY, writing your purpose-driven brand story and sharing it with the world.

One-on-One Coaching: Write Your Book

Your mission and your entrepreneurial journey are important. Your story needs to be heard. Get one-on-one support for writing and publishing your business memoir. This 3-month coaching package provides the tools and guidance for writing a memoir about your entrepreneurial journey.

One-on-One Coaching: Publish Your Book

Your book deserves to be published. You can get your business memoir into the hands of your audience without a big budget or a long wait time. Get one-on-one support for publishing your book. This 60-minute session is for authors who have a completed manuscript and provides step-by-step guidance for self-publishing.

One-on-One Coaching: Brand Recognition (Startup)

It takes more than a clever name and a cute logo to create a successful brand. It starts with your WHY and includes identifying and connecting with your WHO. This 4-week coaching package guides new business owners through the process of building a foundation for getting your brand recognized.

One-on-One Coaching: Brand Preference (Level-Up)

Successful brands don’t grow by chance, it requires a clearly defined strategy. That includes communicating your purpose and impact in all of your messaging, across all of your channels. This 4-week coaching package guides established business owners through the process of taking your brand from recognized to revered.

One-on-One Coaching: Brand Loyalty (Scale-Up)

You’ve worked hard to create a successful brand. Now it’s time to leverage your reputation and share your wisdom with the world. This 4-week coaching package guides thriving business owners through the process of elevating your subject matter expertise and becoming a go-to source in your industry.

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