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Amplifying Women’s Voices. Empowering Fierce Founders. Fueled by Purpose™.

Read the Stories

Powerful stories amplifying the voices and highlighting the journeys of women business founders fueled by purpose.

Read the Stories

Write Your Story

Boldly bring your WHY to the world in a Whyography—a powerful short- or long-form story that communicates your purpose.

Write Your Story

Publish Your Story

Sharing the story of your entrepreneurial journey in a book is a dynamic way to highlight your expertise and elevate your brand.

Publish Your Story

Apply for a Grant

My Founder Story awards micro grants to women owned small businesses pursuing their passion and purpose.

Apply for a Grant

Women Business Owners Are Fueling the U.S. Economy

12.9 million
women-owned businesses in the United States
9.4 million
workers employed by women-owned businesses
$1.9 trillion
in revenue contributed by women-owned businesses

Women Are Being Denied Critical Resources to Launch and Grow Small Businesses

Despite our contributions, female-identifying founders receive less than a quarter of small business bank loans and a tiny fraction (less than 3 percent) of venture capital. On average, we receive smaller investments and less favorable terms than men. My Founder Story is on a mission to disrupt the status quo.

Raise Your Voice and Increase Your Revenue

Women who confidently communicate their business purpose and impact are more likely to receive funding and other critical resources to ensure success. My Founder Story provides tools and guidance for fierce founders like you to clarify and communicate your purpose with confidence.

Build Your Brand on Purpose

Brands like Beautycounter, Eileen Fisher and Wildfang were each built around a clearly defined mission rooted in the founder’s WHY. My Founder Story works closely with women-founded purpose-driven businesses to clarify your WHY and communicate it in your brand story. Our process empowers you to engage audiences, influence decisions, inspire communities and ignite action.
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Purpose-Driven Brands …

Yield a greater return on investment and outperform the stock market.

Are supported and recommended by consumers who share your values.

Attract topnotch employees who are more engaged, more satisfied and more likely to succeed.

We’re Building an Empowered Community of Fierce Founders Fueled by Purpose

More Than $220,000 in Grants and Services Have Been Awarded to My Founder Community Members

My Founder Community is a collective of more than 16,000 fierce founders and supporters. Membership is free and members receive many benefits. In addition to the opportunity to be featured, members qualify for grants and receive access to discounted and free workshops, events, coaching and other resources.

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