Featured Founder: Liza Atkinson, Nosh and Gather Featured Founder: Shayai Lucero, Earth and Sky Floral Designs Featured Founder: Robyn Frank, Thumbs Cookies Featured Founder: Amy Langer, Salo Featured Founder: Alysha Price, The Price Dynamic Featured Founders: Sara Schultz and Rachel Seifert, The Merry Hour® and Merrier Mastermind Featured Founder: Mary Kay Ziniewicz, Bus Stop Mamas Featured Founders: Anna Hagen and Nikki Hollerich, Hagen and Oats Featured Founder: Lauren VanScoy, Essence One and Six for Good Featured Founder: Lindsey Froemming, Fashion Fix Featured Founder: Michael Wynne Kithcart, MWK Coaching Featured Founder: Ginger Neilon, Baubles and Bobbies Whyography of the Week: Diana Hilaire, When She Comes Homes Featured Founder: Michelle Maryns, We Sparkle Featured Founder: Audra Robinson, Rocky Robinson Featured Founder: Carrie Boe, SuperStrongChick Featured Founder: Shawntan Howell, Girls Are Powerful Featured Founder: Allison Bross-White, b. Resale Featured Founder: Jordyn DiOrio Polski, MEND Jewelry Featured Founder: Melissa Taylor, Beauty Lounge Minneapolis Featured Founder: Leanne Aranador, Ladoru Featured Founder: Sairey Gernes, Urban Undercover and Towel Topper Featured Founder: Sarah Moe, Sleep Health Specialists Featured Founder: Katie Steller, Steller Hair Company and Steller Kindness Project Featured Founder: Twila Dang, Matriarch Digital Media Featured Founder: Maria Tototzintle, Tequila Digital Media Featured Founder: Susie Moschkau, Flip'em the Bird Featured Founder: Jessica Matthews, Uncharted Power Featured Founder: Lena Graham-Morris, The Entreprenista Featured Founder: Emily Hunt Turner, All Square

Amplifying Women’s Voices. Empowering Fierce Founders. Fueled by Purpose™.


Powerful stories amplifying the voices and highlighting the journeys of women business founders fueled by purpose.


An inclusive and empowered community of purpose-driven women business owners and champions changing the world.


My Founder Story awards micro grants to women owned small businesses pursuing their passion and purpose.

Women Business Owners Are Fueling the U.S. Economy

In 2019, there were:

12.9 million
women-owned businesses in the United States
9.4 million
workers employed by women-owned businesses
$1.9 trillion
in revenue contributed by women-owned businesses

Women Are Being Denied Critical Resources to Launch and Grow Small Businesses

Despite their contributions, female-identifying founders received less than a quarter of small business bank loans and a tiny fraction (less than 3 percent) of venture capital. On average, they received smaller investments and less favorable terms than men. My Founder Story is on a mission to disrupt the status quo.

Fierce Founders Fueled by Purpose Have a Distinct Advantage

Women who confidently communicate their business purpose and impact are more likely to receive funding and other critical resources to ensure success. My Founder Story provides tools and guidance for fierce founders like you to clarify and communicate your purpose with confidence.

Build Your Brand on Purpose

Brands like Beautycounter, Eileen Fisher, LÄRABAR and Wildfang were each built around a clearly defined mission, which was rooted in the founder’s WHY. My Founder Story works closely with women-founded purpose-driven businesses to clarify their WHY and communicate it in their brand stories, crafting memorable copy and bold visuals that engage audiences, influence decisions, inspire communities and ignite action.

Purpose-Driven Brands …

Yield a greater return on investment and outperform the stock market.

Are supported and recommended by consumers who share your values.

Attract topnotch employees who are more engaged, more satisfied and more likely to succeed.

We’re Building an Empowered Community of Fierce Founders Fueled by Purpose

More Than $220,000 in Grants and Services Have Been Awarded to My Founder Community Members

My Founder Community is a collective of more than 10,000 fierce founders and supporters. Membership is free and members receive many benefits. In addition to the opportunity to be featured, members qualify for grants and receive access to discounted and free workshops, events, coaching and other resources.

What My Founder Community Members Are Saying …