Amplifying Women’s Voices. Empowering Fierce Founders. Fueled by Purpose™.
Powerful stories amplifying the voices and highlighting the journeys of women business founders fueled by purpose.
An inclusive and empowered community of purpose-driven women business owners and champions changing the world.
Women Business Owners Are Fueling the U.S. Economy
In 2019, there were:
women-owned businesses in the United States
workers employed by women-owned businesses
in revenue contributed by women-owned businesses
Women Are Being Denied Critical Resources to Launch and Grow Small Businesses
Despite their contributions, female-identifying founders received less than a quarter of small business bank loans and a tiny fraction (less than 3 percent) of venture capital. On average, they received smaller investments and less favorable terms than men. My Founder Story is on a mission to disrupt the status quo.
Fierce Founders Fueled by Purpose Have a Distinct Advantage
Women who confidently communicate their business purpose and impact are more likely to receive funding and other critical resources to ensure success. My Founder Story provides tools and guidance for fierce founders like you to clarify and communicate your purpose with confidence.
Tools and Guidance for Fierce Founders Fueled by Purpose
Clarify Your WHY
Make the connection between your personal experiences and values and how you are making a difference in the lives of others and in the world with your business.
Develop Your Brand Story
Boldly bring your WHY to the world in a Whyography—a powerful short story that communicates your purpose. It’s foundational to your values-driven business and brand.
Pitch on Purpose
Communicate your purpose with confidence, overcome uncertainty and make your purpose part of your brand strategy. It’s key to your success.
Build Your Brand on Purpose
Brands like Beautycounter, Eileen Fisher, LÄRABAR and Wildfang were each built around a clearly defined mission, which was rooted in the founder’s WHY. My Founder Story works closely with women-founded purpose-driven businesses to clarify their WHY and communicate it in their brand stories, crafting memorable copy and bold visuals that engage audiences, influence decisions, inspire communities and ignite action.
Purpose-Driven Brands …
Yield a greater return on investment and outperform the stock market.
Are supported and recommended by consumers who share your values.
Attract topnotch employees who are more engaged, more satisfied and more likely to succeed.
We’re Building an Empowered Community of Fierce Founders Fueled by Purpose
More Than $220,000 in Grants and Services Have Been Awarded to My Founder Community Members
My Founder Community is a collective of more than 10,000 fierce founders and supporters. Membership is free and members receive many benefits. In addition to the opportunity to be featured, members qualify for grants and receive access to discounted and free workshops, events, coaching and other resources.